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The-Audit-Framework-2md

THE INVESTMENT VISIBILITY AUDIT

Discover where your region appears in investor research

We’ll answer these questions about your current digital presence:

1. SEARCH VISIBILITY TEST

"Where do you appear when investors search?"

We’ll search for:

  • “[Your sector] investment locations [region]”
  • “Cost of doing business [your country/region]”
  • “[Sector] incentives [region]”
  • “Best locations for [your top 3 sectors]”

Deliverable: Rankings report showing your position vs 5 key competitors

2. AI ASSISTANT TEST

"What do AI research tools say about you?"

We’ll ask ChatGPT, Claude, and Perplexity:

  • “What are the best locations in [region] for [sector] investment?”
  • “Compare business costs between [your location] and [competitors]”
  • “What investment incentives are available in [your location]?”

Deliverable: Transcript showing if (and how accurately) you’re represented

3. INVESTOR USABILITY TEST

"Can a researcher shortlist you in 10 minutes?"

We’ll roleplay as an investor researching your site:

  • Can we find sector-specific workforce data?
  • Are costs and incentives clearly stated?
  • Can we get answers without submitting forms?
  • Is information scannable or buried in prose?

Deliverable: Screen recording with timestamp showing where we struggle

4. TECHNICAL DISCOVERABILITY TEST

"Can search engines understand your content?"

We’ll check:

  • Structured data implementation
  • Content organization and internal linking
  • Page speed and mobile experience
  • Crawlability issues

Deliverable: Technical audit summary with priority fixes

5. COMPETITIVE BENCHMARK

"What are successful IPAs doing differently?"

We’ll analyze 3 IPAs with strong search visibility:

  • What content do they publish?
  • How is it structured?
  • What makes them rank?
  • What can you learn from them?

Deliverable: Competitive analysis with specific examples

WHAT HAPPENS NEXT

After the audit, you’ll have evidence to answer:

  1. Are we visible when investments are researched? (usually no)
  2. Why are we invisible? (specific, fixable reasons)
  3. What would it take to close the gap? (roadmap with costs)
  4. What’s the ROI of fixing this? (based on your FDI targets)

No obligation to work with us. You’ll have the data either way.

Because evidence should drive decisions, not opinions about what “impressive” means.

[Contact information]

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